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UltraTech Cement Limited

UltraTech Cement, India’s largest and the world’s 10th largest producer of cement is the cement arm of the Aditya Birla Group - India’s first multinational corporation. With an installed capacity of 48.75 MTPA from its manufacturing locations in India and 3.2 MTPA from its overseas plants, UltraTech is India’s leading cement manufacturer. As of Dec. 2011, UltraTech’s presence along with its subsidiary’s is recorded at 11 integrated plants, one white cement plant, one clinkerisation plant in UAE, 15 grinding units; 11 in India, 2 in UAE, 1 in Bahrain and Bangladesh each, 2 rail bulk terminals in India and 3 coastal terminals, of which 2 are located in India and 1 in Sri Lanka and 102 concrete plants. Straddling export markets in countries across the Indian Ocean, Africa, Europe and the Middle East, UltraTech Cement is also the country’s largest cement clinker exporter.

UltraTech Cement is a 360° building material destination providing a host of products from foundation to finish. UltraTech’s products range from grey cement to white cement, from building products to building solutions and an assortment of ready mix concretes catering to varied needs and applications.

Birla White is the mother brand of UltraTech’s white cement products. Ready Mix Concrete of UltraTech Cement operates under the unbrella brand of UltraTech Concrete. UltraTech’s Building Products Division manufactures and markets a range of dry mix mortars, concrete blocks and water proofing solutions. UltraTech has retail formats across the country called UltraTech Building Solutions which are stores offering a range of construction and building materials and services.

The UltraTech brand is built around the attributes of ‘modernity’, ‘quality’ and ‘technological superiority’. Based on these defining factors the brand is positioned as the expert for all construction needs. UltraTech Cement has been honored with the title of consumer validated ‘SUPERBRAND’ conferred by the Superbrands Council and has also been bestowed the title of consumer selected ‘POWERBRAND’ instituted by Powerbrands India for the year 2011-‘12.

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